Lean analytics : use data to build a better startup faster

Croll, Alistair

Lean analytics : use data to build a better startup faster - Beijing O'Reilly 2013 - xxiv, 409p., - The Lean Series .

https://www.oreilly.com/library/view/lean-analytics/9781449335687/

Whether you’re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without

9789351100867 (pbk.)


Management
Entrepreneurship
Success in business
New business enterprises

658.834 / CRO

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