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Marketing data science : modeling techniques in predictive analytics with R and Python

Miller, Thomas W.

Marketing data science : modeling techniques in predictive analytics with R and Python - Noida Pearson India Education Services Pvt Ltd 2019 - 458p.

ISBN: 9789353065744

Subjects--Topical Terms:
Data mining
Python (Computer program language)
R (Computer program language)

Dewey Class. No.: 658.800285 / MIL

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